Red bull guerrilla marketing pdf

Red bull went guerilla to put its brand and cans in. In 2008 red bull created its own cola, red bull simply cola. Guerrilla marketing example red bull f1 pitstop with. Red bull is very adept at this practice, exemplified by their 2012 skydiving record as part of their stratos project. Red bull has become a case study in successful guerrilla marketing in the united states and united kingdom. Images in this post were borrowed from creative guerrilla marketing, creative pool, guerilla freelancing, and prosar. Doc integrated marketing communications plan red bull. So, when youre cramming for that exam, grab a red bull to help keep you focused all night. New guerilla marketing campaign for red bull soapbox race in jerusalem, israel. Red bull campaign made creative brand awareness a university project.

Red bull utilized red bull girls to hand out free drinks to college students. Marketing like a red bull creative guerrilla marketing. The energy drink company, red bull, has done something fascinating to the marketing world. Red bull energy drink was first sold on the austrian market in 1987. The red bull air race, established in 2003 and created by red bull, is an international series of air races in. Targeting at hip young people with active lifestyles, though the formula began as a popular energy drink for blue collar workers in different countries like thailand. Red bull is an energy drink brand known for extreme sports. However, before red bull became the giant it is today, they were a bit more frugal and creative with their ad campaigns. Axes guerrilla marketing stickers show women chasing the men on exit signs. Red bull can even use the video for their marketing efforts. Wie verleiht sich red bull durch kommunikationspolitik. With people either on there phones or quickly weaving through the screen glaring masses.

This case describes the history of the red bull brand and how the company stimulated and harnessed wordofmouth to build a new product category functional energy drinks and brand franchise. This strategy was wildly successful, resulting in a rapid increase in sales. It is creativity and fun which not to mention in speed and the event is. Guerrilla tactics, in military terms, is the style of warfare where a side, usually few in number, attempts to gain the advantage by setting traps and ambushing. This guerrilla marketing example shows how you can create a huge scene. Redbull guerilla marketing by divine agency divine. Red bull pioneered the concept of guerrilla marketing. When we look at their marketing approach, red bull remains unsurpassed in their ability to grow, innovate and adapt in a world of content. Red bull reached its first foreign markets in 1989 in singapore and in 1992 in hungary.